Why Unisex Fragrance Is Having a Moment
ASFI Studio · 15 April 2026 · 4 min read
For decades, fragrance was sorted by gender before it was sorted by scent profile — floral was 'for her,' woody was 'for him.'
A newer generation of buyers is shopping by note, not label, and brands built around scent families instead of gender are winning that shift.
Unisex doesn't mean neutral or boring. It means the fragrance gets to be the whole story.
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